Green Bay, WI - CBS network affiliate WFRV-TV selected Devlin Design Group to deliver a high quality television product with a new 21st century big market look.  DDG successfully applied its experience and expertise, meeting and exceeding the demands of the station and its marketplace.

Lee Hitter, WFRV-TV’s News Director chose DDG for the project because he appreciated the versatility that Devlin Design Group offered the station.  “Our station was looking for flexibility and multiple backgrounds in a limited amount of space,” he said. “Often the “top story” in the Green Bay market is our severe weather or sports (Green Bay Packers).  DDG listened to our concerns and were able to give us a set that would showcase the importance of weather and sports in our newscasts.  DDG was able to deliver our needs and so much more.”

In addition to versatility, Perry Kidder, General Manager of WFRV-TV claimed the project was a success due to the overwhelming response the station received from viewers.

“The new set definitely looks fantastic, but more importantly, the reaction from our viewers has been extremely positive.  Our viewers deserve, and should demand a high quality local television product,” said Kidder.  “The new set by DDG, along with excellent talent and strong content delivers that demand to News Channel 5 Viewers in Northeast Wisconsin.  Television is a high-tech business and this set allows us to “showcase” our weather technology and graphics.”

“DDG also enhanced our newscast by being able to get the anchors out from behind the

anchor desk to standing positions with our two plasma monitors to showcase the important franchises.” said Hitter.  “By creating four different news backgrounds that can become our main background simply by rotating the anchor desk, we achieved a look like no other station in the market.”